Dubai , 1 May 2008Seeks tie-up to 2011 for production of official ICC event films for distribution on DVD, video and other fixed media
The International Cricket Council has announced it is seeking requests for proposals (RFP) from media companies interested in becoming the exclusive worldwide licensee of the ICC for the fixed media category.
The successful company will work closely with ICC to produce, market and distribute films incorporating footage from various ICC cricket events, including the ICC Cricket World Cup, the ICC Champions Trophy and the ICC World Twenty20.
This is the first time the ICC has looked for agreements of this length in these areas. In the past deals have been made on an event-by-event basis. The rights to use this intellectual property will be licensed for the period up to 2012 in order to ensure that both ICC and its media company have a real incentive to invest in effective product and brand development.
“The real value of buying the official documentary or highlights video of an ICC event is in the behind-the-scenes footage that only the ICC licensed filmmaker can access and share with the viewer to tell those stories that sit behind the match action,” said Campbell Jamieson, ICC General Manager – Commercial.
“While video-on-demand and other new media technologies are growing, video cassettes, DVDs and related forms of fixed media are still the preferred way for many cricket consumers to watch documentary and highlights films about the game of cricket. Therefore, it is essential for the ICC to have a foot in both camps,” he said.
In April, the game’s global governing body announced an internet video streaming trial with media technology company Vividas. The request for proposals in relation to fixed media is aimed at attracting media companies experienced in the production, marketing and distribution of sport films internationally.
ICC MEDIA RELEASE