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Thursday, 1 May 2008

Licensing in Motion named as merchandise partner for all ICC events

Dubai , 29 April 2008

The ICC has confirmed that it has appointed Licensing in Motion (LIM) as its official licensing and merchandising partner to manage, develop and produce merchandise and memorabilia for the ICC.

LIM, which has been granted this contract for eight years, is a joint venture between Velocity Brand Management (VBM) and Sports & Entertainment Limited (SEL). The contract will cover all ICC’s merchandising and memorabilia needs, including those related to ICC events.

LIM has an impressive track record of providing high quality merchandise at such events as the ICC Cricket World Cup 2007 in the West Indies, the ICC World Twenty20 2007 in South Africa and the ICC Johnnie Walker Super Series 2005 in Australia .

It is also the official licensing agent for Cricket Australia and the Indian Premier League team the Delhi Daredevils and it also has partnerships with other sports bodies such as the Australian Rugby Union, National Rugby League ( Australia ), the New Zealand All Blacks rugby team and the Sydney Opera House.

LIM will be the worldwide exclusive agent for the ICC with respect to all of its events and brands for the period up until the ICC Cricket World Cup 2015. It will oversee the production of a formal range of products including supporter apparel and leisurewear, memorabilia and headwear.

“This is a good deal for cricket fans,” said Campbell Jamieson, ICC General Manager – Commercial.

“It will enable a comprehensive licensing programme to be developed providing consistency of product and quality throughout the term of the deal,” he added.

James Ashworth, managing director of VBM, said: “We are really excited to become the ICC’s partner and we’re looking forward to establishing with the ICC and its stakeholders a world-class global merchandising and licensing programme.

“This is a great opportunity to establish a long-term programme that will supplement and enhance all of the ICC’s tournaments.

“We are excited about building that global merchandising and licensing program and creating a long-term licensing legacy for the ICC and its stakeholders,” said Basil Scaffidi, director of SEL.

ICC MEDIA RELEASE

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